In pursuit of our mission, we believe the following value statements are essential and timeless.
TRUST
We will be a trusted resource by providing reliable knowledge.
TRANSPARENCY
We will serve as a transparent organization to family-run and small businesses by promoting resources, including our own, in an objective manner.
SUSTAINABLE DEVELOPMENT
We promote small and family business activities that meet the needs of the present without compromising the ability of future generations to meet their own needs. We encourage business leaders to look beyond profits and engage in sustainable development as a best practice.
CORPORATE SOCIAL RESPONSIBILITY (CSR)
We support self-regulation on the part of small and family businesses in the interest of curbing actions that negatively affect the environment and communities in which they operate. We believe that corporations can achieve sustainability through accountability, transparency, and by fulfilling their respective civic duties.
MORALS
We encourage entrepreneurs and business owners to establish themselves as moral leaders by holding true to virtues that respect a sense of right and wrong in a business context.
ETHICS
All of our resources are rooted in moral principles that govern a small or family business’s behavior.
