Morals are beliefs or values that a person holds about what is fundamentally right or wrong. Though these beliefs are personally-held, they are often informed by the social, cultural or religious ideologies in which a person identifies.

Morals are not hard and fast rules, but they are rules that, for many people, dictate prudent or appropriate behavior.

Ethical Legacies encourages entrepreneurs and business owners to establish themselves as moral leaders.

For clarification on what informs individual morality, we encourage visitors to access our vast library of resources, including morality-related case studies, websites and articles written by our Ethical Legacies staff.

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