Trust is defined as a firm belief in the integrity, strength, reliability or truth of a person or entity. Trust is an essential social element that allows people to form productive and meaningful relationships. Bonds of trust are extremely fragile and critical to any relationship, personal or professional.

Ethical Legacies encourages entrepreneurs and business owners to rise above the fray and establish themselves as trusted leaders. Incentives for promoting and cultivating trust include higher profits and return on investment, improved retention, stronger morale and better products and services.

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